1988: SOGECAP, part of the ARTEM group of companies, launches the new DéFI ALU competition for design students. This sixth edition of DéFI ALU invites them to explore the theme PARIS-NEW YORK, a mythical journey taken by the great designers. If the art of perfumery requires finesse and precision, transcending materials to convey the full subtlety of the scent through the design of the bottle requires just as much creativity and skill.